Invista has rolled out what it calls its "biggest
Stainmaster promotion ever." Along with new television spots and
point-of-sale materials, the company's Anniversary Celebration sale offers
extended limited warranties on Stainmaster carpets and cushions.
Steve Griffith, vp North America
residential flooring for Invista, says the move is aimed at enticing consumers
to shop despite the economic climate. “We’re excited to be able to offer some
additional merchandising power to our customers," he said. "Plus,
it’s another great way for them to reinforce to their consumers that buying a
Stainmaster carpet, even in difficult economic times, is a great investment for
their home.”
Invista is promoting its Stainmaster Anniversary
Celebration sale with five- and eight-year warranty extensions.
Invista said it will extend
the warranty by five years for all Stainmaster carpets purchased during the
Fall Anniversary Celebration, running now through Dec. 31. Additionally,
consumers who purchase a Stainmaster carpet along with the company's carpet
cushion will receive an eight-year limited warranty.
