Beaulieu of America has launched "Premium Bliss," a retailer incentive program that rewards Bliss dealers with premiums and getaways. Prizes include access to an online merchandise catalog featuring "more than 6 million items," and group and individual travel options that feature airfare, hotel, cruise and attraction packages. The promotion runs now through Nov. 15.
Mike McAllister, vp marketing information systems for Beaulieu, said the new retailer program will automatically kick in for dealers enrolled in Beaulieu's old Beaulieu Rewards offer. "Now we have an incentive program as exciting as our Bliss brand," he added.
Retailers can also sign up by visiting www.mypremiumbliss.com.
The company notes that the program also includes prizes for "'once in a lifetime adventures' from NASCAR to shark diving, and even tickets to concerts, NFL games, The Masters [and] Broadway."
