Architectural Food at Cersaie 2008 explores Italy’s industrial culture and cultural traditions. The designers use mass-produced products to explore the theme of food.

Following the Milan Triennale during I Saloni 2008, the Ceramic Tiles of Italy Architectural Food exhibit, promoted by Confindustria Ceramica and organized by Edi.Cer. Spa, is being hosted in the Bologna trade fair Services Center during the entire Cersaie exhibition (Sept. 30-Oct. 4).

The Italian designers involved with the Architectural Food exhibit range in age from 30 and 40, and are “the great hope for our future, young people in whom Confindustria Ceramica has chosen to invest,” explained the association’s chairman Alfonso Panzani.

Coordinated by curator Aldo Colonetti, the exhibition explores Italy’s industrial culture and cultural traditions. The designers use mass-produced products to explore the theme of food, one of Italy’s many traditional values.

The table is set for Architectural Food.

Colonetti commented: “As ceramic is a material that lends itself to design, we endeavored – perhaps a little audaciously – to combine ceramic tiles and food in an innovative design project.”

Colonetti further went on to say, “All the materials feature in companies’ catalogs, proving that even mass-produced products can be used in highly creative solutions.”

The exhibit features 11 projects: Adriano Design for Edilcuoghi Ceramiche, Enrico Azzimonti for Casalgrande Padana, Dodo Arslan for Polis Manifatture Ceramiche, Lorenzo Damiani for Antiche Fornaci d’Agostino, Odoardo Fioravanti for Majorca, Nicola Gallizia for Florim Ceramiche, Lorenzo Gecchelin for Ragno, Luca Nichetto for Marazzi, Matteo Ragni for Etruria design, Maurizio Sala for Emilceramica, and Silvia Suardi and Sezgin Aksu for Ceramica di Vietri Francesco De Maio.

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